Any data obtained through our cookies is used exclusively to understand your use of our website, with a view to improving the performance, functionalities, and usability of our website.
Generally, a cookie is a small text and numeric file that we send and store in your web browser, on your mobile device and/or on your computer’s hard disk. This allows us to remember your preferences when using our website (e.g. your language selection, preferences with regard to sorting, etc.) unless you have adjusted your browser settings in order to reject cookies. Cookies allow the website’s functioning but may also collect information for commercial purposes.
Types of cookies
Cookies can be categorised according to their origin, function, and lifespan:
- First-party/direct cookies are technical cookies ensuring the proper functioning of our website. This enhances the quality of our services.
- General third-party/indirect cookies are cookies that are placed by a domain name other than the one of our website. If a user visits a website and a third party places a cookie through that website, this is a third-party cookie. For cookies placed by such third parties, please refer to the statements that these parties provide on their respective websites. Please note that we do not exert any influence on the content of these statements nor on the content of the cookies of these third parties.
First-and third-party cookies can be further divided into:
- Essential or strictly necessary cookies (as their name indicates) are necessary to use a website, to provide certain functions requested by you and to ensure a safe identity verification;
- Functional cookies are cookies that ensure the proper functioning of our website. They help to remember your choices and preferences on our website (e.g. cookies for log-in or registration, language preferences, products in your shopping cart). Functional cookies are logically first-party cookies;
- Non-functional cookies are cookies that can be placed for statistical/analytical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the website. Non-functional cookies can be first-party or third-party cookies.
- Cookies with statistic/analytic purposes (also called ‘performance cookies’) allow us to count visitors and their origins to measure and improve the performance of our website. They help us understand which pages are the most and least popular and how visitors move throughout the website (Google Analytics, Google Tag Manager, Hotjar).
- Cookies with social purposes make it possible for the user to share the content of the visited website directly with others via social media (Facebook, Twitter, Linkedin, Whatsapp).
- Cookies with targeting/tracking purposes allow to follow the surfing behaviour of visitors and build up a profile based on your surfing behaviour, as a result of which the displayed advertisements are tailored to your interests (Facebook). It is mandatory to request and obtain permission for such cookies.
- Cookies with commercial purposes keep track of how many and which advertisements were shown to a user (Google Adwords en Bing ads).
Cookies can also be divided according to their lifespan:
- Permanent cookies: These cookies remain on the user’s device for the duration determined in the cookie. They are activated each time the user visits the website that has placed the cookie (e.g. cookies placed by social media such as Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.
- Session cookies: These cookies allow us to simplify and link a user’s actions during a browser session. A browser session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies.
Our website uses functional cookies and similar technologies to, inter alia, distinguish your usage preferences from those of other users of our website, display the website in your preferred language, remember the person who logged in, etc. This helps us to offer you a better user experience when you visit our website and also allows us to optimise our website.
Those cookies and similar technologies do not, however, allow us to systematically collect data that could identify the users of our website. They only help us to improve the functioning of our website, to better respond to the interests of our users, and to measure how effective the content of our website is.
However, in certain cases, the following data, which qualify as personal data, may still be collected, stored and used by cookies:
- Information about your computer (e.g. your IP address, browser type, the date and time of your visit to our website, the internet address of the website from which you opened the hyperlink to our website, the pages visited);
- Other information that you prefer to send us (e.g. when you ask us for information);
- Personal details that you communicate to us when you register on our website and email address).
Overview of cookies used by our website
Remove or disable cookies
You can find additional and useful information about cookies at www.allaboutcookies.org.
You have any further questions